Consumer identity of modern man
نویسندگان
چکیده
منابع مشابه
the tragedy of modern man in arthur millers world
what miller wants is a theatre of heightened consciousness. he speaks of two passions in a man, the passion to "feel" and the passion "know". he belives that we can have more of the latter. he says: drama is akin to the other inventions of man in that it ought to help us know more and not merely to spend our feelings. the writing of the crucible shows us that he is trying to give more heightene...
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a r t i c l e i n f o Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity and of generally accepted principles regarding the drivers of identity-based behavior complicates comparisons across these literatures. To resolve that problem, we propose a simple but inclusive definition of identity...
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ژورنال
عنوان ژورنال: СОЦИОЛОШКИ ДИСКУРС
سال: 2019
ISSN: 2232-867X
DOI: 10.7251/socen1815119c